About Infinite Frameworks

One operator. Twenty years in e-commerce.

I run the store so you can run the business.

Why This Exists

I have a passion for selling online and have been doing it for twenty years. I’ve built storefronts, checkouts, catalogs, and the systems behind them. I’ve run the stores that use them. I can provide the technical leadership that growing online stores need, and I can do it without the overhead of an agency.

One senior operator, engaged directly, accountable for the storefront, the checkout, the catalog, and the systems underneath — and for what the numbers do after the work ships.

No account manager between you and the person doing the work.

How it Works

About the Operator

Jim Smits is the operator behind Infinite Frameworks, based in North Carolina and working with clients anywhere. Twenty-plus years across software development, e-commerce operations, and technical leadership — time split between writing the code, running the store, and being the person responsible when a checkout breaks on a Saturday.

Photo of Jim Smits

Other Services

Let’s Do This

Help is on the way. Describe the store and the problem. It takes one email.

hello@infiniteframeworks.com