Senior e-commerce help, without the senior hire.

Core E-Commerce Services

Every engagement starts with what your store is actually doing today — the funnel, the catalog, the order flow, the reporting — what works and what doesn’t, where to improve and in what order

• Conversion & Checkout

  Remove the barriers that prevent sales.

  Product page structure, cart behavior, shipping and tax presentation, payment methods, guest checkout, and mobile performance.

• Catalog, Product Data & Merchandising

  Clean, comprehensive product information to give your customer the warm and fuzzy.

  Taxonomy, variants, attributes, and imagery that stay coherent as the catalog grows. Search and collection tuning, pricing and promotion rules, and feeds to Google, Meta, and marketplaces that don’t get disapproved the week you launch.

• Operations & Systems Integration

  If you do it once, document it. If you do it twice, automate it.

  Order routing, inventory sync, fulfillment and 3PL handoffs, returns, and subscriptions. Wiring the store to your ERP, accounting, and support tools so operations stop depending on someone remembering to run an export.

• Platform Strategy & Replatforming

  Stay, extend, or move? I can help you decide.

  Shopify, BigCommerce, WooCommerce, custom, or headless for your specific catalog and order volume. When a move is right, a migration plan that protects URLs and rankings, carries order and customer history, and has a rollback.

• Analytics, Attribution & Lifecycle

  Data to drive decisions.

  If it moves, measure it. I can help you understand what the numbers are telling you, and how to use that information to improve your store.

• Fractional E-Commerce Leadership

  Someone senior who owns the outcome.

  For teams with developers, agencies, or freelancers but nobody deciding what happens next. I hold the roadmap, brief and review the people doing the work, and give you one place to ask what shipped, what it cost, and what it moved.